1. Project Snapshot
Date: 18 September 2025
Venue: Aloki Convention Center, Dhaka
Client: Xiaomi Bangladesh
Agency: Asiatic EXP Ltd
Creative Production: Studio Z
Special Performance, Song Visuals, Brand Adaptation, Live VJ, Gambit Laser & LED Visuals: #StudioZ_bd
The Redmi 15 launch was a high-energy brand experience combining performance visuals, immersive LED mapping, and synchronized laser artistry—all designed to amplify excitement around Xiaomi’s latest smartphone.
2. Client Goals & Challenges
Xiaomi, a global tech giant, aimed to make a powerful statement in Bangladesh with the Redmi 15 launch. The event targeted top social media influencers, inviting them to experience the new device in an environment that was visually stunning, shareable, and memorable.
The key challenge: to design a show-stopping opening that would inspire influencers to create viral social content and generate nationwide buzz around the new model.
3. Our Creative & Technical Solution
Studio Z conceptualized and executed an immersive LED and laser opening sequence to capture attention from the very first moment.
We developed custom pixel-mapped LED visuals, coordinated a laser gambit performance, and designed real-time VJ visuals that blended perfectly with the artists’ live performances—featuring Pritom and Xefer.
From pre-visualization to on-site operation, Studio Z handled every creative and technical layer to deliver a seamless and powerful brand showcase.
4. Results & Evidence
Even among Bangladesh’s top influencers—known for being tough to impress—the event achieved remarkable engagement. The immersive entry experience left attendees stunned and eager to share content online.
Our visuals became an integral part of the influencers’ own stories, appearing across hundreds of photos and reels captured that evening. The brand’s launch narrative reached far beyond the venue, amplified organically by attendees’ social networks.
🎥 Watch the full show here: https://www.youtube.com/watch?v=MOq_Pv5msnQ
5. Lessons Learned & Next Steps
The success of this immersive showcase opened new creative ambitions for Studio Z. Our next goal is to bring audiences inside the experience itself—to transform them from spectators into part of the visual story.
This event proved that when storytelling, technology, and performance merge seamlessly, brand experiences can become unforgettable cultural moments.
