1. Project Snapshot
Event: 20 Years of Artcell
Date: 24 December 2019
Venue: ICCB Expo Zone, Dhaka
Client / Organizer: Asiatic EXP
Live VJ & Visual Direction: Zunayed Sabbir Ahmed (Studio Z)
When Bangladesh’s most iconic rock band, Artcell, marked two decades of their legendary journey, the expectation was monumental. The event needed to capture the soul of a generation, honoring 20 years of musical evolution while delivering an unforgettable experience for thousands of devoted fans.
2. Client Goals & Challenges
Artcell’s legacy spans across generations of rock music fans in Bangladesh. For their 20-year anniversary, the challenge was not just to organize a concert—but to create history.
The goal was to design a visually and emotionally powerful experience that would match the scale of their music, their fan following, and their reputation for artistic integrity. Every visual cue had to reflect the energy, emotion, and nostalgia that Artcell represents.
3. Our Creative & Technical Solution
Led by Zunayed Sabbir Ahmed, Studio Z designed and operated a fully synchronized live VJ performance, blending real-time visuals with each song’s unique emotion.
The stage LED layout and custom visual content were tailored to narrate Artcell’s 20-year journey—layering music, memory, and motion in a continuous flow.
From the opening visuals to the closing moments, every frame was designed to amplify the performance while immersing the audience in light, texture, and rhythm.
4. Results & Evidence
The show became an instant landmark in Bangladesh’s live music history. Artcell 20 is still celebrated as one of the most epic concerts ever held in the country, remembered for its unmatched energy, production scale, and emotional resonance.
Thousands of fans witnessed the moment live, while millions continue to relive it through video content shared across platforms.
🎥 Watch the full concert visuals here: https://www.youtube.com/watch?v=g8sbwB0YeMI
5. Lessons Learned & Next Steps
Artcell 20 proved that music and visuals together can create cultural history. The success of this project inspires Studio Z to continue exploring large-scale live performances, pushing the boundaries of real-time VJing, storytelling, and concert design in Bangladesh and beyond.
