1. Project Snapshot
Date: 13 July 2024
Venue: Bangabandhu International Conference Center, Dhaka
Client: Honda Bangladesh
Agency: Dot Birth Ltd
Creative Production: Studio Z
Launch Show & AV Adaptation: #StudioZ_bd
The launch of the all-new Honda Shine was a major event designed to introduce the upgraded motorcycle to press members, dealers, and brand partners. Studio Z was tasked with creating a powerful audiovisual identity that matched Honda’s reputation for innovation, reliability, and performance.
2. Client Goals & Challenges
Honda aimed to impress media professionals and dealership representatives with a high-impact presentation that would differentiate the new Shine from other commuter bikes in the market.
The challenge was to produce a bold and memorable launch moment—one that would visually communicate both the engineering excellence and lifestyle appeal of the product, within a limited timeframe and a formal launch setup.
3. Our Creative & Technical Solution
Studio Z designed and executed a launch show combining synchronized audio, branded motion graphics, and real-time VJ visuals.
The audiovisual composition introduced the product with cinematic energy, using light transitions, brand-color theming, and rhythmic motion design to enhance the unveiling sequence.
Every visual cue and sound effect was precisely timed to highlight key features of the new Honda Shine, ensuring that the audience’s focus remained on the product narrative from start to finish.
4. Results & Evidence
The result was an instant audience reaction—press members, dealers, and executives were captivated by the fusion of motion, music, and light. The launch visuals became a defining highlight of the evening, earning attention both onsite and across post-event social media coverage.
🎥 Watch the full launch show here: https://www.youtube.com/watch?v=MRKFpIAeB0k
5. Lessons Learned & Next Steps
This project reaffirmed that even within traditional corporate launches, story-driven visual experiences can redefine product showcasing.
For future projects, Studio Z plans to introduce interactive storytelling layers—allowing audiences not just to witness the reveal, but to feel connected to the product narrative in real time.
